Nearly two thirds of installers still rate word of mouth as the biggest source of new business while fewer than a quarter cite their website as the main lead generator, according to a new survey.
However, an overwhelming majority of consumers still check out a company online once it has been recommended to them, showing that a strong website is still a vital part of the overall process.
The figures are from the Consumer Protection Association Annual Installer Industry Report, prepared by sight Data to carry out the survey, which asked more than 12,000 installers a series of questions about their business performance and expectations for the industry.
Installers also listed leads from suppliers, magazine advertising and door drops as ways they attract new customers.
Jeremy Brett, Managing Director of the CPA, said: “While the internet is a powerful tool, installers shouldn’t underestimate the power of word of mouth recommendations to homeowners from trusted sources such as friends, family and neighbours.
“It also makes sense that the older generation of homeowners, who aren’t as tech savvy, will rely on drop cards, print advertisements and word of mouth to find out information on local installers. Print is very much still alive.”
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