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Energy Savings Trust Report
‘Window Market Shows Encouraging Signs of Refocusing’
Out of over nine million windows replaced annually, two million are now second time replacements according to the UK Glazing Sector report commissioned by the Energy Saving Trust and the Energy Efficiency Partnership for Homes.
Despite first time replacement saturation, the window market shows encouraging signs of refocusing, with demand for higher performing energy efficient windows a key driver. The total UK residential energy efficiency market including windows, central heating and building thermal insulation is forecast to increase by 10% by 2009. This increase is driven by construction sector growth, the Energy White Paper, and future changes in building regulations.
The report Trade Sector Profiles, Domestic Glazing Sector, was commissioned by the Energy Saving Trust (EST) and the Energy Efficiency Partnership for Homes (EEPH), and carried out by Purple Market Research in June.
Available for download at www.eeph.org.uk/reports/sectorprofiles, it covers market size and segmentation; distribution channels; economic and demographic trends; window energy loss and associated emissions; key drivers and developments. Significant facts included within the report about homeowner buying behaviour include:
Nearly 70% of British people believe that energy efficiency is important when buying a home. Almost half (45%) are willing to pay up to £10,000 more for a more environmentally friendly home.
While only 21% consider improving the energy efficiency of their home before putting it on the market, 64% of buyers would rule out potential purchases that contained clapped out boilers, single glazed windows or insufficient insulation.
In 1976 fewer than 10% of existing homes had double glazing in one or more rooms. In 2004 market penetration reached almost 83% with 43% of all homes having double glazing in 80% or more rooms. However, legislation, WERs, ESR windows, Decent Homes, Energy Performance Certificates, the Code for Sustainable Homes, and the Market Transformation Programme are forecast to influence the take up of energy efficient windows and grow a sustainable, second time replacement market.
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